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The Benefits:
IMASD Members make money. It's that simple.
IMASD Members are currently receiving services,
as outlined below. These services are provided by our individual Members
for the benefit of the group. They are designed to significantly increase
your business and lower your overhead. Combined, they can generate over
1,000,000 advertising impressions each month.
IMASD
Membership has many benefits and they will vary from time to time, but the current
ones listed below are well worth mentioning. (Please note that
all these services are provided voluntarily to each other directly by the members
themselves, and a quid-pro-quo relationship between IMASD per se, and any individual
member(s) does not exist, nor can it exist by definition. IMASD itself is not an entity, and offers nothing. But IMASD links to one another can help the distribution of these benefits by facilitating
communication between one another. In practice, this means there is no
absolute guarantee that any of these services will always be available. The
following is only a report, describing the services members are providing to
each other at a particular time.)
Top IMASD benefits
(not necessarily in the order of importance).
Exclusive Insider Buying Leads:
IMASD Members get about 50 offers a day that outsiders don't see.
There is no doubt that buying is the key to a successful closeout/surplus
business. If you can find inventory for much less than others are paying, then
selling it becomes the easy part. Finding inventory like this is like
finding a needle in a haystack and you have to search it out.
IMASD's approach to this problem is very clever, and it works.
Without giving away all of the secrets, you can be assured that IMASD Members
are offered hundreds of deals that outsiders are not privileged to. The really
super deals are rare, but these are deals you won't find elsewhere. Good buying
leads are worth a bundle and there is no charge for this to IMASD Members.
50,000 CD-ROM promotion:
Did you know that IMASD produced 50,000 CD-ROMs featuring an Internet
directory that links to the Web sites of each active IMASD Member? These
CD-ROMs are being distributed everywhere from trade shows to flea markets,
anyplace wholesale buyers can be found.
As of this date, about 40,000 are in use and the rest will be completely
distributed by late 2002. How much do you think it costs to professionally
produce, duplicate, and distribute 50,000 CDs?
How much do you think the typical IMASD Member paid to be listed in
this directory? They paid nothing. It is just part of being an IMASD Member.
Commercial Web Hosting:
Maybe you already have your own Web site, or maybe you don't, but either
way you don't have to pay for one if you are an IMASD Member. IMASD offers
Web space at no charge to all active Members. Whether or not you use it
is up to you.
Hot Sheet Listings:
IMASD refers to its latest inventory listings as the Hot Sheet. The latest
100 IMASD entries are listed on this Hot Sheet and it is posted on the Internet.
The Hot Sheet allows a quick look at everything that is newly entered.
It is automatically updated the second a new IMASD inventory comes on to the
market.
Email Ad impressions:
IMASD rents the Liquidation Mailing List Newsletter, which has a subscription
base of over 52,000. Each IMASD Member is allowed 5 listings on each mailing
and the mailings are sent out 6 times a month.
Instantly Generated Listings:
IMASD Members have only to input (type or paste) a deal one time to have
it automatically appear everywhere; in the category finders, the search functions,
the mailings, the hard copies, and even in Wholesale Source Magazine. It's very
easy. Programming knowledge is not necessary.
Dynamically Generated Web Pages (instant updates):
Do you have a Web site that you can update daily with your latest deals?
IMASD sets up this service for each and every Member at no charge.
Key Word Search and Category Search Engine:
Buyers who are looking for particular types of inventory are urged to
explore IMASD's keyword search engine. This works similar to most search
engines in that you type in a word on screen, and the server then generates
the associated links for you to follow.
IMASD Members who wish to post their listings on this search engine
do so automatically. One entry elsewhere, updates a number of Internet postings,
allowing the maximum of exposure for the least amount of effort.
Customer Lead Forms:
Visitors to your Web site should be encouraged to fill out and submit
information to you about their buying needs. Many potential customers will
visit your Web site, and they will want to do business with you, but you
will lose them if don't have a way of gathering these leads. You should
collect contact information, such as the phone, fax, email, etc, so that
you let these customers know when you have what they want.
The Ring of Success:
An "Internet Ring" or "link exchange" is one of the
best ways to drive traffic to your web site, and IMASD uses this formula
to the max. Imagine having hundreds of links pointing to your deals?
Broadcast Fax, and Mailing Lists:
IMASD shares with its Members the lists of companies in the thousands. Fax
lists, email lists, and postal address lists. If you do your own marketing,
this is a great place to start because these lists are available to IMASD Members
at no charge.
Internet Directories and Search Engines:
There are over a thousand "no cost" directories and search engines on
the Net. (The top 20 or so generate more traffic than all the rest put together.)
Everyone wants to come up near the top on these directories and for good
reason. High placement can be worth thousands of dollars in promotion, so
here's the scoop.
Some of the best minds on planet earth are on a continuing quest to
rank their clients higher than the competition. The techies who control
these directories are continually trying to defeat this manipulation, so
the criteria for ranking is in constant flux. Not only that, the criteria
differs from one search engine to the next. A high ranking on one directory
can penalize you on another. It is a never ending "Battle of the Nerds".
Your Web site can be well represented in this battle, if you have enough
money to spend. Or you can join IMASD and be well represented without paying
anything. It is done for you as a part of Membership. This is not to say
that you won't get a higher ranking by paying someone, but it is to say
that IMASD takes the ranking of its Members very seriously.
It is also to say that if you must pay money, IMASD can get you a higher
ranking for less, because IMASD can use its collective buying power to help
you. After all, this is what IMASD is all about.
NOTE: Whatever you do, don't use one of those low cost register companies.
This can actually hurt you in the rankings.)
Publication Advertising:
From time to time, IMASD buys print advertising in trade publications. ASD's
Trade News and Closeout News are some examples.
On Line Wholesale Dealers Directory:
The IMASD portal features a highly trafficked Internet Directory of Dealers.
It links to each IMASD Member web site and makes it easy for customers to find
you.
SURPLUS.NET Portal:
IMASD has been ranked as the largest and most trafficked surplus dealer
network in the world, by virtually every independent source and one reason
why is the SURPLUS.NET portal web site. It has been licensed to IMASD
for our exclusive use.
Non-Profit Elected Government:
Who owns IMASD? Who runs IMASD? You do, if you are an IMASD Member.
IMASD is unique. Do you know of any other democratic, non-profit organization
anywhere that is devoted solely to helping your wholesale surplus or closeout
business?
Membership is a Re-Sellable Asset:
Did you know that if you had joined IMASD early on, the value of your
holdings would have quadrupled?
Who would have thought that a re-sale marketplace for IMASD Memberships
would have sprung up? It does make sense however, because IMASD Members
don't want to surrender a valuable place on the roster without some reasonable
compensation.
Some of the Members are even re-thinking the IMASD non-profit structure.
Building equity is a great way to make some serious money and an IPO might be
in order here. What do you think?
Best coverage in the business means more profit for
you:
The key to your success is related to the number of potential customers
you are able to reach. The more customers, the better your prices will
be. Whether you are buying or selling, you must advertise to reach these
customers. Advertising costs money, so your profit margin is directly
related to how much it costs you to advertise. In advertising terms this
is measured by something called a "CPM" (cost-per-thousand). In
other words, how much it costs to reach 1,000 customers with your message. IMASD
offers the best CPM in the entire closeout, surplus, and liquidation business.
IMASD will help you reach more customers, for less money, than any other
marketing venue in the world. This is why becoming an IMASD Member will
help you be more profitable than you are now.
Testimonials:
IMASD has the best word of mouth in the business, so let us brag a little
bit.
"Ninety percent of our
Internet sales are through IMASD."
Ferris Solomon SOLOMON'S BARGAIN CENTER
"Since I began my membership
with IMASD, traffic to my site has increased fivefold. I've been able to find
buyers for product that had stumped me in the past. Thank you IMASD!"
Mercedes Hayes MULTIMEDIA WAREHOUSE
"SURPLUS.NET (IMASD)
has been a real asset for our company. We made enough on our first sale to pay
for our membership. Through our association, we have acquired many new customers
as well as suppliers. We have tried most of the on-line wholesale sites and
have found SURPLUS.NET to be far superior in all aspect of commerce."
Sara Depies HOUSEWARE DISTRIBUTORS INC.
"Since joining IMASD,
I have learned a whole new way of doing business. With this new means, I have
been able to reach out to a whole new customer base that would not have been
available otherwise. The personal and systems of IMASD have made this all possible."
Howard Chernawsky H&J LIQUIDATORS AND CLOSEOUTS, INC.
"The Internet is the
place to be in the surplus business and IMASD puts you in front of more potential
customers, and our IMASD Web Administrator takes that extra step for you."
George Howard SURPLUS COUNTRYWIDE
"IMASD has provided
us the best tools for locating new buyers since we've been on the Internet"
Bill Wiebking COUNTRYSIDE CLOSEOUTS
"IMASD offers many qualified
sources for goods and services in the closeout/surplus industry. We have found
the relationship to be beneficial and profitable."
Dale Cucinella GREAT DISCOUNTERS
"Aside from trade shows,
IMASD has been among our best sources for finding new customers."
Jay Lazar MERCHANDISE USA, INC.
"IMASD does a very nice
job for us."
Maurice Goldberger CHIRON INC.
"IMASD has been a great
benefit to us. We are one of the success stories. Keep the deals coming."
John Suttie DIRECT SOURCE ENTERPRISES
With the help of SURPLUS.NET
(IMASD) we have been able to get connected with new customers from around the
country and even the world. Without it, these people would never have been able
to find us. Alan Greenberg BUY IT RITE / H & A SALES
Some of your biggest competitors are proud and profitable IMASD Members.
Why not harness their efforts for your benefit?
If something is a net gain, why not take advantage? Apply
for IMASD Membership: Click
here for an application
To learn more about these services, read the FAQ's below.
FAQ's about IMASD SERVICES
(click on the question to read the full answer)
How do I substantially
increase the number of hits to my Web site?
IMASD is an Internet Community.
How can I create equity
in my business and my Web site, making it something that I might be able
to sell for a profit someday?
IMASD is owned by its Members.
What is the best way
to approach advertising to thousands using e-mail?
Don't send spam. IMASD rents only the best of subscription
based e-mail lists.
How do I find a good
commercial Web account?
IMASD will get you set up.
How can I make my Web
site effective and profitable (for the selling of wholesale goods)?
IMASD will help you get to the point.
How can I automatically
update my Web pages on a regular basis without hiring a full time Webmaster?
IMASD has auto-generated Web pages.
How do I get the technical
support I need to sell on the Web?
IMASD will show you how.
How can I easily add useful,
new buyer leads to my list?
IMASD will help you continually in building your list.
How can I register myself
on 500 of the top search engines and directories?
IMASD will you do it for you.
Do I need to have my own domain
name as in "my-company.com", and if so, how do I do this?
IMASD will register it for you.
Where can I get 1,000s of buyer and seller fax numbers?
IMASD will give them to you.
How can I locate
some of those great liquidation deals before they are made public?
IMASD will find some for you.
How do I get wholesale
buyers to contact me first when they are looking for something?
IMASD will send these request directly to you.
How can I get directly
to principals, without having to deal with a string of brokers?
IMASD help you qualify your potential clients.
How can I easily post my
newest offers, so that it can be immediately seen worldwide?
IMASD will post them immediately.
How can I get my Internet
advertising and other services at a fraction of the cost?
IMASD Membership gets you a lot of services.
How can I gain clients
from my competitors advertising?
IMASD will link their pages to yours.
Every advertising venue I have
ever tried on the Internet has been a bust. How do I know that
IMASD is everything it's cracked up to be?
IMASD can be tried out on the cheap.
I'm new to this business.
What is the most important thing I should learn?
IMASD will explain how not to waste time and money on bad deals.
Question about Web traffic:
How do I substantially increase
the number of hits to my Web site?
Answer:
There are many expensive ways to do this,
so let us re-phrase the question.
"How do I substantially increase the number
of hits to my Web site WITHOUT substantial
cost?"
In the real world, high traffic areas can be
created by bringing a number of merchants
together in one location, or under one roof. This is often referred to as "cluster marketing". A good
example of this is an automobile row, where one can visit several car dealers
in the same location. The dealers
all do better together, side-by-side, than they would alone.
In cyberspace, this is called an "Internet
Community", kind of like an Internet
Mall. The IMASD has created this type of community. For
example, you can visit our Member Web
sites through the Wholesale Dealers Directory ( http://surplus.net/directory.html ).
This directory gets quite a few hits, and
it directs traffic to our Member's Web sites.
One should also consider the quality of hits,
as well as the quantity. All of
our IMASD Members have some relationship to wholesale goods, export, surplus, or salvage, so the demographics are targeted
to the very type of visitor that our Members seek.
If you have the need to unload inventory from
time to time, we invite you to join
the Internet Marketing Association of Surplus Dealers (IMASD) and become part of our community. You
will get many more visitors to your Web site
than you do now and most will be actual wholesale buyers.
Getting more hits is only one of the many advantages
of becoming an IMASD Member.
Join us and learn first hand how you can grow your business through the Internet.
Click
here for an IMASD APPLICATION FORM.
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Question about investing money in a Web site:
How can I create equity in my
business and my Web site, making it something that I might be able
to sell for a profit someday?
Answer:
From the beginning, one of our IMASD Member
goals has been to build equity for
each one of us. We wanted the money that we paid out for marketing services to also build something, something that
might grow in value.
Here's how IMASD has approached building an
asset:
First, we limited the number of Memberships. Second, each Membership was allotted an equal
amount of ownership in any assets that
IMASD acquires.
In theory, as we gain more assets, the value
of each IMASD Membership should grow
in value.
Becoming an IMASD Member requires one to buy
a Membership from an existing Member,
and this is one way we profit. If we do well as a group, then each Member should be able to sell a Membership for
more than he or she paid for it.
How have we done so far?
Value in IMASD Memberships has risen 800% since our launch.
We can't guarantee continued growth at this
rate, but as long as the Internet continues
to grow, our chances are very good. No matter what, this sure beats just throwing our money away with some
Internet company.
You can see that all of us, the Members, have
a vested economic interest in IMASD.
Why shouldn't you? Why not join us? Who knows, you could be
on the ground floor of something really
big.
Click
here for an IMASD APPLICATION FORM.
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Question about e-mail advertising:
What is the best way to approach
advertising to thousands using e-mail?
Answer:
The difference between "good information"
and "annoying advertising" is mostly
a decision of the recipient, so consider who will be receiving your e-mail advertisement.
Here are some of the DOs and DON'Ts of e-mail
advertising:
NEVER send unsolicited bulk e-mail advertising
out to just anybody (aka SPAM). If
you do, it will very likely get you into a lot of trouble. One good reason not to do this is that your Internet provider
may terminate your service. In some parts of the United
States, it has now become a prosecutable
crime to send SPAM.
ALWAYS make sure your e-mail recipient list
is composed of those who want your
information.
IMASD helps its Members handle their e-mail
advertising needs in three ways:
1) Collectively, we do mailings using a commercial
list. We mail out 5 or 6 times
per month. This is paid for out of the IMASD budget, so each Member can use this service at his or her discretion
and it costs them nothing.
2) We have arranged a considerable discount
with a commercial list server, so Members
can advertise individually at a nominal cost.
3) Members are assisted in building their own
contact list. These lists contain
more information than just e-mail, such as name, phone, fax, postal address, and the type of products that the buyer
or seller is interested in. Each of these custom built lists resides on the
individual Member's computer and belongs
to that respective Member.
Note: IMASD rents the best and most effective
list available. We use The LIQUIDATION
MAILING LIST. We are their largest customer and we retain substantial influence and purchasing power with
this list server.
One more note: It is never a good idea to send attached executable
files (pictures and non-text files)
without permission from the recipient. Smart people won't open these attachments because they know this
is how computer viruses can be transferred. You should never
open this type of mail from an unknown source.
Pictures and executables are OK, as long as you know the source.
So, if you want to do e-mail advertising, do
it safely and responsibly. If you
are in the wholesale surplus or salvage business, then consider doing your e-mail advertising through IMASD. You
will be more effective and it will cost you much less. Currently IMASD
Members can get up to 1,000,000 impressions
per month. Join us and learn first hand how easy it is
to send out your notices worldwide.
To join IMASD just fill out the online form:
Click
here for an IMASD APPLICATION FORM.
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Question about Web accounts:
How do I find a good commercial
Web account?
Answer:
The sales people of various Web hosting sites
may confuse you with terms like megs,
gigs, and T1s. Is 5 megs enough? How many pages does that add up to? How much transfer is included?
Eeeek!
Don't feel bad. There are so many variables
that even experienced Internet users
have trouble determining good value when shopping for a place to host a Web site.
We at IMASD figure that the technical specs
are irrelevant. All the hard drive
space in the world won't help you, if you don't know how to use it.
Ask yourself:
Is my Web account generating sales?
Can I get a problem solved when I need to?
What counts is the bottom line. If your
Web account is generating profit, then
you're at the right place. If not, it's time to move.
IMASD uses a couple of old human solutions
for this hi-tech problem.
First of all, we contract with a Web host company,
so that we can offer a full commercial
account to those Members who need one. There is no charge for this account and it comes with everything
necessary to do business on the Net. In essence, we buy these services
wholesale, and pay for them out of
our monthly budget.
Secondly, for those who wish it, we make referrals.
To be on our referral list a Web provider
must be recommended by another IMASD Member.
If you are displeased with the Web service
you are getting, why not join IMASD
and solve the problem?
Click
here for an IMASD APPLICATION FORM.
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Question about Home pages and Web sites:
How can I make my Web site effective
and profitable (for the selling of wholesale goods)?
Answer:
Clients are visiting your Web site for a reason,
so get to the point.
Many of the Web page creation tools and programs
are an exercise in overkill. Most buyers
in our business have little interest in fancy graphics and other Internet tricks. They want to know what
you have for sale, and that's about it.
Some of the simplest Web sites do the most business in the wholesale industry, so you don't have to spend a bundle
on fancy looks.
Your Web site should be able to easily address
the following issues:
-
Make it easy for a visitor to your page to contact
you now and stay in contact with you.
-
Make it easy for that visitor to list what kind
of products they are looking to buy.
-
Make it easy for the visitor to fill out the form
on your site, in order for you to gather
this information for future use.
-
Make it easy for visitors to go right to your
product list.
IMASD Members, at their request, get a commercial
Web site installed at no cost.
The site includes those things that are relevant to selling in our industry. This includes a listings page,
a database interface with our search
engine, and a list gathering form.
IMASD Members take advantage of another tool:
A searchable database. We have
found that a large number of wholesale buyers use the Internet to locate a specific type of product or deal. We have
set up a search engine at our master
Web site that connects to all of our Members Web sites. Visitors type in a word that best describes the product
type they are looking for and by doing
so, they are able to pull up a direct link to the product listing.
A commercial Web site is only the beginning.
If you join IMASD, you'll get everything
you need to start doing business right away.
Click
here for an IMASD APPLICATION FORM.
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Question about updating Web sites:
How can I automatically update
my Web pages on a regular basis without hiring a full time Webmaster?
Answer:
Let's face it. There are only three
ways that Web page updates are possible:
1) Make a computer do it.
2) Pay somebody to do it.
3) Learn HTML and do it yourself.
You may think "If I only new HTML, and how
to upload Web pages, then life would
be easier."
Well, IMASD Members have two options that are
even better than doing it yourself.
Option One: Automatic Page Generation (make
the computer do it) IMASD has a custom
program that allows Members to simply type in their new listings.
Instantly, these listings are added to their Web site. When a listing is sold, it can be removed from the
Web site with a simple click. Nothing
is easier.
Option Two: Cheap Help (pay somebody to do
it)
IMASD supplements payment to some Members
to help other Members. One example
is Web site design and maintenance. If an IMASD Member wants a hands-on approach and custom updates, we can supply
the extra help at a fraction of the
cost. How? IMASD keeps a Web site designer on retainer.
It just so happens that our designer
is also an IMASD Member, so she already knows the needs
of our business.
If you are having problems keeping your Web
site updated, why not join IMASD and
solve the problem?
To join IMASD just fill out the online form:
Click
here for an IMASD APPLICATION FORM.
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Question about technical support:
How do I get the technical support
I need to sell on the Web?
Answer:
Technical support should be specific to the
needs of our industry. How does it
help to put up a Web site if that Web site does no good in promoting your business?
IMASD Members have specific goals, so our tech
support is specific to the advancement
of those goals. For example, if an IMASD Member were to use the ELECTRONIC AUCTION, they would learn more than
just how to post a deal. They would
learn what to post, when to post, and the dynamics of how to handle the transaction. Our tech support is about more
than learning the computer. It's about
making a profit.
Not only that, at IMASD, you can get somebody
on the phone and get some real help.
If you have had a bad experience with some company's tech support department, you'll really appreciate
IMASD.
You need a solution, and that is what tech
support should be about.
If you are struggling with technical problems,
why not join IMASD and get on with
your business?
Click
here for an IMASD APPLICATION FORM.
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Question about finding new customers:
How can I easily add useful,
new buyer leads to my list?
Answer:
One way to build a customer list is to use
a 'lead gathering form'. Visitors to
your Web site are encouraged to fill out and submit this form to you.
IMASD Members were some of the first to use
this type of tool, so we know the ins
and outs, and how to be most effective with lead gathering forms. We understand that the quality of leads is as
important as the quantity. Our Members save a lot of time by knowing
in advance whom to contact, because we
try to collect good leads, not just any lead.
Tools such as a lead gathering form come as
standard equipment with every new Member
set-up, so if you are planning to pay for this service elsewhere, why not consider becoming an IMASD Member?
Click
here for an IMASD APPLICATION FORM.
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Question about Search Engines:
How can I register myself on
500 of the top search engines and directories?
Answer:
Do it yourself. There is no charge to
register your Web site on these engines
and directories, it's just time consuming. Whatever you do, don't procrastinate. Registration is a MUST for
your Web site.
Here is how IMASD Members approach the search
engine problem:
1) We provide this service at NO CHARGE through one of our Members.
Your Web address is submitted to 500 search engines and directories. The top 20 are done manually, not by a program, as is usually the case. Manual registration is extremely important to insure that our Members are listed on these public search engines and directories.
2) We install a separate Web address for each
new Member, so as to allow for double
registration. This is done so that even those Members that paid for registration elsewhere, can benefit from an IMASD
registration as well.
Obviously, at IMASD we expend some considerable
effort on these marketing applications,
like the search engines. And you can be sure of this: After you get on the engines, you'll be faced with one
inevitable question.
"How do I get to the top of these listings?"
There are a number of ways to approach
this, so we'll share with you one of our
favorites.
We built our own search engine at the IMASD
Web site. It is exclusive for the
registration of our own IMASD Members, so we can each easily post our latest deals, and we are guaranteed to show up
on the first page!
If you have a new Web site and you have questions
about the search engines, why not let
IMASD supply the answers? Join us and share in the benefit.
Click
here for an IMASD APPLICATION FORM.
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Question about Domain Names:
Do I need to have my own domain
name as in "my-company.com", and if so, how do I do this?
Answer:
A good way to think about domain names is
to consider it similar to real estate.
They are in essence "real estate in cyberspace". Just as in the real world, there are three things to consider
with real estate: Location, location, and location. A good location
will increase your traffic. A good domain
name does the same.
Let's assume you are XYZ Company and you are
in the surplus business.
Having the address "surplus.net" would be very
valuable.
Having the address "xyz.com" is nice too because
it will be easy for customers to remember,
but it doesn't add that much traffic to your business. The
address "surplus.net/xyz" would be better.
IMASD Members can have both if they want it.
For example, XYZ Company could be both "xyz.com" and "surplus.net/xyz". This is because IMASD Members have
secured some pretty high value real estate to
share with one another. Our Members
can use the "surplus.net" domain name.
How do you get your own domain name?
Well, IMASD will register one for you at
the time of set-up. There is no charge by IMASD, but NSI (the registrar) will charge you $35 per year to maintain your
domain name.
Join IMASD and get hooked up
with the best location in the business.
Click
here for the IMASD APPLICATION FORM.
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Question about fax advertising?
How can I acquire lists of companies
(including their fax and other contact information) that buy and sell wholesale goods?
Answer:
In a phrase, "share the cost". To explain more fully, a little history is in
order here.
Early on in the course of the personal computer,
the surplus trade industry went through
a fundamental change. The PC could be programmed to fax out to hundreds of potential clients, even while we slept.
This was referred to as Broadcast Faxing
and it caught on in a big way.
The impact of Broadcast Faxing was deteriorated
somewhat with over usage, but it remained
an effective and popular tool until the advent of e-mail. Faster, easier to manage, easier to transmit, and much
cheaper, now e-mail is the marketing
tool of choice.
But over usage has seriously diluted the impact
of e-mail; too many e-mail messages!
One can't keep up with it all, and now faxes are making a comeback. Today a hard-copy fax will get the message across
better than an e-mail message,
simply because it is more likely to be read.
There are several downsides to Broadcast Faxing
including the cost of a good fax list and the cost of transmission.
Well, phone charges are coming way down and Internet faxing is on the horizon, so now may be the time to get back to faxing. So, how do you get fax lists on the cheap?
Here is the IMASD solution: We buy lists to share with the Members at no charge. We currently have lists of wholesalers, retailers, truckers and shippers, insurance companies, etc.
IMASD can do things like this because, working
together, we have purchasing power. Join us and enjoy some of these great benefits
like Broadcast Fax Lists.
Click
here for an IMASD APPLICATION FORM.
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Question about buying leads:
How can I locate some of those
great liquidation deals before they are made public?
Answer:
Constantly solicit manufacturers, distributors,
and other owners of product until you
get lucky.
Well maybe you don't have that much time and
energy.
Here's how IMASD makes this job much easier:
We distribute private leads to our
Members.
IMASD Members get first crack at many great
deals before anybody else does. This
is one of the reasons we make money. We have access to many
more deals, because there is strength
in our numbers.
How?
Ever since IMASD was formed, our Administrative
office has been solicited with offers
for sale. We were constantly asked if we knew of any Members who might like to purchase one thing or another.
At first, our Administrator, being only a computer
guy, told these sellers that they would
have to contact each Member, individually. Then he got a little smarter and started to post these deals
on our Members Only bulletin board. That was appreciated by all of
us, so he worked a little harder and had
these offers e-mailed directly to each of us the second they came in.
Now he really has it down, because he gave
us some tools to screen out the best
of the deals. Not only that, our Administration now solicits manufacturers and distributors on our behalf.
We can pick and choose from the offers that come in. This is the
best! We secure, and then make publicly
for sale, many of the deals that come in to us this way.
Click
here for an IMASD APPLICATION FORM.
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Question about selling leads:
How do I get wholesale buyers
to contact me first when they are looking for something?
Answer:
When a wholesale buyer is looking to purchase
something specific, you would probably
like to know in the event that you might be able to fill the bill.
IMASD has a few ways we handle this, but here's
our favorite. We call it The WANTED
mailing list and here is how it works.
We solicit buyers right on our IMASD Homepage,
saying "Looking for something?" Buyers
are encouraged to fill out a brief on-line form that describes their needs. These requests are automatically
e-mailed to each IMASD Member (that wants
to receive them) the moment they are submitted.
The result is that wholesale buyers visit our
IMASD Web site regularly, using it
like a locator service. And guess who gets the business? That's
right, we do.
Right now, somebody out there is looking to
buy what you have for sale. It's just a
matter of putting the two of you together, so why not join IMASD and let these buyers come directly to you?
Click
here for an IMASD APPLICATION FORM.
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Question about brokers.
How can I get directly to principals,
without having to deal with a string of brokers?
Answer:
Let's face it, sometimes even brokers like
to get other brokers out of the way.
Here are a couple of ways that IMASD Members
are able to screen out the brokers:
1) Qualifying Filter Forms.
These are widely used to screen outside buyers
and sellers. These forms do not
omit any potential customer, but present information so that an IMASD Member can make a more informed decision, on whether
or not to spend the time on a buyer,
a seller, or a deal.
2) Qualified Customer Lists.
We depend a lot on the building of lists.
Once you know who's who, you want to
keep a list. Then, when you don't want to go public (to the world
and all of its brokers) you can contact
just the 'good guys'.
Sometimes it's good to have brokers out there,
beating the bush on your behalf, but
wouldn't it be nice to know up front who you're dealing with? If you become an IMASD Member, you get information
that will save you some considerable time. But remember, have the courage to ask the hard questions of a new seller, and be prepared to walk away from the deal.
Click
here for an IMASD APPLICATION FORM.
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Question about timely information:
How can I easily post my newest
offers, so that it can be immediately seen worldwide?
Answer:
Submission Forms.
These are on-line forms that one fills out
with the appropriate information, such as price, inventory count, location,
etc. The information is usually stored
in a database and called up by request, for a bulletin board or similar list of offers.
IMASD Submission Forms are particularly beneficial
in that Members can post listings to
four separate venues with only one submission. They are:
-
1) The LIQUIDATION MAILING LIST. Members
use this mailing list to distribute
offers to buy or sell. The list has a current subscription base of over 52,000.
-
2) The IMASD Hot Sheet. The Hot Sheet lists
the latest 100 offers to hit the market.
-
3) The IMASD Search Engine. This allows
the offer to be called up by a keyword search. For example, if you are looking
to buy home electronics, enter the word
'electronics'.
-
4) Web site listing pages. Many IMASD Members
have our Submission Form set up to
automatically add the offer to the Member's individual Web site.
The IMASD Submission Form makes the act of advertising
much easier. Fill out the form
and click the button. That's it. Through this Form, IMASD Members get up to 1,000,000 impressions per month, and that
represents very substantial worldwide
coverage.
Why not join IMASD and have your offers distributed
worldwide?
Click
here for an IMASD APPLICATION FORM.
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Question about overhead and other ongoing expenses:
How can I get my Internet advertising
and other services at a fraction of the cost?
Answer:
The Economies of Scale.
IMASD provides a tremendous amount of service
to its Members at a very low cost.
We can do this, because together, we have real purchasing power.
And we pay for something one time,
then we share the asset among ourselves. One can
purchase most all of these services elsewhere, but it will cost significantly more. Not just a little bit
more, but quite a bit more.
We estimate that each Member can save several
thousand dollars each month.
It wasn't easy bringing together a group of
competitive entrepreneurs such as ourselves,
but it has sure paid off in the long run. Together, as the IMASD group, we are fast becoming the most significant
force in the modern surplus marketplace.
Why not join IMASD and become one of us?
Click
here for an IMASD APPLICATION FORM.
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Question about the competition:
How can I gain clients from
my competitors advertising?
Answer:
Trade Web page links with your competitors.
Newcomers to the Net are often fearful of linking
to other vendors, because they think
they might be helping the competition. Thinking this way could be a big mistake. Linking together like this
is one of most effective ways to bring in new customers. If you are able
to get more traffic than you are giving
away, then the trade is a good one.
IMASD Membership requires Members to feature
the IMASD icon on their Homepage. This
icon links back to our general Web site and the directory for all our Members.
As one Member put it "Instead of sending our
customers to the competition, they
are all sending their customers to me. Our one link out in exchange
for hundreds of links in. Excellent
deal."
Click
here for an IMASD APPLICATION FORM.
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Question about credibility:
Every advertising venue I have
ever tried on the Internet has been a bust. How do I know that
IMASD is everything it's cracked up to be?
Answer:
1) Contact other IMASD Members. Why
are these vendors continually advertising through
IMASD? Why don't you ask them how IMASD compares with other things they have tried?
Our basic monthly dues are only $25 per month
and our benefits are tremendous.
Of course, the only way to become an
IMASD Member is to purchase a Membership from another Member, and they may ask
a healthy price. If it costs
a lot to become an IMASD Member, it says a lot. It reflects a real
market value. There is obviously significant value in their holdings. The fact that this resale marketplace
has sprung up out of nowhere is something that our Administration is very proud of. We must be doing something right.
2) Consider that another well known service
on the Web offers Internet marketing for over $7,000.00 a year
and they don't provide one tenth of what IMASD offers.
3) Try it out on the cheap. Membership resale's
are currently going for around $4,250, but you don't have to pay this
entire fee up front. A three month trial is offered, a monthly
payment plan can be arranged, or you can simply rent it and not be a full
owner. You'll pay a
setup fee and monthly dues as well, but if IMASD doesn't significantly
increase your income within a few months, then walk away. This can demonstrate
to you that IMASD is truly worth the money, without getting soaked.
Click
here for an IMASD APPLICATION FORM.
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Question about the surplus business:
I'm new to this business. What is
the most important thing I should learn.
Answer:
Don't waste time and money on something that doesn't
sell *immediately*.
If you have the right goods at the right price, these
goods will move fast. If they don't
sell right away, they are NOT priced right, period. New vendors waste so much time looking for buyers that will never
materialize and brokers make the mistake
of working deals that can't be done. They are pushing product
that is just too expensive.
Listen to the marketplace.
IMASD has a tremendous voice in this industry.
We reach thousands of dealers and, working
together, we are very effective, but we can't perform miracles. Learn
what is a good deal, and what is not a good deal before you get involved, or the marketplace will teach you the hard way.
The computer and the information age have fundamentally
changed our industry. The selling of surplus
and salvage was once the domain of an elite group of dealers.
These dealers had contacts that had been developed over the years. Merchandise was bought and sold by a few phone calls
to the right people. The key to success
was 'relationships'.
Now, the key to success is 'numbers'. Merchandise
is sold by advertising to as many contacts
as possible. Electronic marketing has opened the doors and knowledge (of the computer and the Internet) is power.
There are opportunities today like never before, and
IMASD has made it possible for the small
business person to play along side the big boys. If you're
sharp enough to understand the difference between a great deal and a dog, then we'll be happy to have you as an IMASD Member.
And you'll be glad IMASD is there for you.
Click
here for an IMASD APPLICATION FORM.
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